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The original DNA of Brough Superior lives on in the beauty, flow, and craftsmanship of today’s designs. The first Brough bike was put up for sale in 1921 and every motorcycle design since has outperformed its predecessor. From the starting line Brough Superior set a new, unmatched standard of quality and handling support that competitors have been unable to match for over a hundred years. Bikes designed to be admired and ridden - Brough Superior is the first in the history of motorcycles to combine these qualities.

George Brough

George Brough

George Brough, the father of ultra-luxury motorcycles, was a prolific motto-engineer, rider, and entrepreneur. Following its founding in Nottingham England in 1919, Brough spent 20 years crafting motorcycles with unmatched quality and innovation for the world’s most demanding and high-class customers. Brough excelled at all types of races on all kinds of tracks and terrain, which allowed him to create bikes intuitively to the rider’s flow. Combining elegance, high-quality know-how, and practical engineering set Brough Superior apart from competitors. Brough’s doors closed on the eve of the Second World War solidifying its place as an elusive legend. Artful design and impeccable attention to detail has ensured that Brough Superiors never cease to capture the motorcycle world’s imagination.

Since the beginning, Brough Superior has attracted speed junkies and motor connoisseurs alike. The spirit of the gentleman adventurer is engineered into the heart of each Brough Superior.

T.E. Lawrence

T.E. Lawrence

Pictured here with George Brough is his lifelong friend and brother in biking, T.E. Lawrence. Perhaps the most iconic gentleman adventurer of his time, T.E. Lawrence’s enthusiasm for exploration remains an inspiration to Brough Superior. Colonel T.E. Lawrence, also known as Lawrence of Arabia, was a gloried but controversial writer, spy, adventurer, archaeologist, British officer, and utmost motorcycle aficionado. His garage was home to seven Brough Superior bikes, four of them being SS100’s, and he was a steadfast correspondent of George Brough himself. Lawrence even named his seven Brough’s after George, from George I to George VII! Lawrence of Arabia loved his bikes, and he rode them endlessly, swallowing miles as he chased after new adventures.

The Book

The Book

Read the unbelievable story of a brand that produced just over 3,000 bikes in its short twenty years of existence, is associated with the most luxurious names in motors, and boasted T.E. Lawrence as its most loyal customer. Created by George Brough in 1919, Brough Superior still shines in the firmament of the most prestigious builders. This book is an invitation to explore the mythic history behind Brough Superior and its exciting future.

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