A century has passed between George Brough's first installation on Haydn Road in Nottingham and the new headquarters of Brough Superior, rue Jean Monnet in Saint-Jean, on the outskirts of Toulouse. Today Brough Superior follows the same philosophy it has since 1919: to produce exceptional motorcycles, whatever the price.
From the start, George Brough’s vision was to bring the best of contemporary technique, ideas, and materials together into the pinnacle of motor design. Brough Superior’s new owner, Thierry Henriette, took over this high level of craftsmanship mastering all stages of the production chain, including the engine. The French industrialist has a mission for the future of Brough: to create a modern machine without denying its origins, “When we bought the patents and the brand, it was to resume making motorcycles in the spirit of the times with modern methods.” The first step was to reproduce George Brough’s drive for innovation while maintaining a link with the technical principles that characterized the classic English brand.
When his first design for Brough Superior, an adaptation of the SS100, was unveiled during EICMA Milan 2013 - the world held its breath. But the response was overwhelmingly positive; motorcycle enthusiasts were elated to see the mythic house revving into the 21st century and experts praised the design, flexibility, and technology of the engine.
Thierry Henriette was ready to re-launch the body, soul, and adventure of Brough Superior. The modern Brough takes George Brough’s commitment to precision to an entirely new level. Henriette employs the best technicians in each field to power Brough’s assembly line responsible for rolling out around 100 motorcycles each year. Brough is revolutionizing the way we think about luxury motors by marrying timeless design with modern technology, new engineering, and the latest high tech materials.